OYAB
The Birth Of Obviously Young and Brilliant®
From concept to creation,
Obviously Young and Brilliant ® (OYAB) continues to push the limits to spread a
lifestyle of excellence. It was during the Taste of Chicago in the summer of
2009 that Narvell Benning and friends came up with the idea of creating
t-shirts to spread a friendly, yet competitive message. It wasn’t until he sat
down to brainstorm, that this initial idea blossomed into something much more
powerful and at 3:45am on July 20, 2009, Obviously Young and Brilliant became a
reality. From that point on, he began stirring up curiosity by adding the
hashtag #OYAB to social media, sprinkling it among comments and posts. This
small buzz had the social media world wondering, “What is OYAB?” On January
31st, 2012, the first set of t-shirts were released and even in their infancy,
sold out in only two hours. Word was beginning to spread about the meaning
behind OYAB and people knew he was onto something special. OYAB is a brand for
all people! It is not defined by age, race, gender, beliefs, or background; but
rather demonstrates that brilliance exists in everyone. Therefore, the goal was
to provide a product that reflects this movement with a constant reminder to be
brilliant in all you do.
“OYAB starts from inception. Just
as mother’s and fathers read to their unborn child in the womb, they can be
told that they are ‘Obviously Young and Brilliant’. The more you hear it, the
more you will believe it” – Narvell Benning, Founder
Narvell
Benning
Founder & President
Narvell Benning was born in Buffalo, NY during a time where neighborhood and family structure played an integral role in shaping him to be the man he is today. Coming from a family whose core values are synonymous with perseverance, integrity, and success, he implemented these values into the sports world where he took a liking to basketball. By playing organized sports, he had a way to show his competitive side and through this thirst to win, he did what it took to do just that.
After playing on a collegiate level he graduated from Post University with a Bachelor’s Degree in Business Management. He moved back to the Buffalo area following graduation in search of employment, and began working in the fast paced financial market before becoming self-employed a few years later. His goal was to create a company that gives the world a reason to love who they are, love the person next to them, and to know about a brand that was made for everyone to wear.
Founder & President
Narvell Benning was born in Buffalo, NY during a time where neighborhood and family structure played an integral role in shaping him to be the man he is today. Coming from a family whose core values are synonymous with perseverance, integrity, and success, he implemented these values into the sports world where he took a liking to basketball. By playing organized sports, he had a way to show his competitive side and through this thirst to win, he did what it took to do just that.
After playing on a collegiate level he graduated from Post University with a Bachelor’s Degree in Business Management. He moved back to the Buffalo area following graduation in search of employment, and began working in the fast paced financial market before becoming self-employed a few years later. His goal was to create a company that gives the world a reason to love who they are, love the person next to them, and to know about a brand that was made for everyone to wear.
See what I mean OYAB is not just a great clothing line...it's a lifestyle. Obviously Young And Brilliant is a mantra more people should be living by on a daily basis. Our society needs to practice loving, respecting, and believing in themselves. I purchased shirts for my daughter and myself a few years ago and every single time we wear them we FEEL brilliant. Who doesn't want to wear something that makes you feel happy and inspired. Check out some of my favorite designs.....
Super awesome and zen like right?
'UndestrOYABle ALEE'
Putting a name together such as
"ALEE" only comes around when certain minds react
brilliantly. Here you have two prominent figures whose skill
sets were amazing, and were considered by much of the world
to be one of the greatest at each of their crafts. Their names meshed so
perfectly together that they had to be combined to perfect a feeling of
strength and perseverance against all odds thus making them, and now
you... "UndestrOYABle".
How amazing is this bracelet? 
'I am Me'
This design, which was
conceptualized by LaShawn Benning, was one that came about to
represent the natural beauty of a woman. Women often serve as the
backbone of today's family and since women often carry a great deal on
their shoulders, creating a design that captured both strength and power
while still embodying a sense of femininity was key.
The design was launched to not
only empower women to continue to be a strong symbol of womanhood, but to also
remind them how beautiful they are in their natural element.
****All photos, descriptions, and quotes are the property of OYAB with permission granted for use.****
Wow! What a great company. Any and all positive energy that can be brought into this world is a powerful thing. I wish them all the best in their endeavors. Thanks for sharing, I'll be looking for more!
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